Broker stretches real estate’s boundaries to create a niche Posted on November 19th
In a slow market, real estate professionals may need to become creative in order to make a buck. Two recent examples:
If you can’t sell your place, maybe you can rent it out (see our cover story next Sunday, Nov. 23).
But not all such rental arrangements have to be long-term. Farzan Setayesh, an associate broker with Sudler Sotheby’s International Realty in Chicago, took a look around at high-end spaces that were going unsold, and decided to help put them to work as party locations.
She’s begun a business that puts together party organizers and owners of luxe spaces who want to get more exposure to potential buyers. She’s also considering pitching the listings as locations for movies and modeling shoots.
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